About Us

We ground regenerative agriculture in soil biology, practical measurement, and economic reality—supporting farmers, partners, and communities with data they can trust and systems that fit where they are.

Soil Regen is a science-driven consulting and testing organization dedicated to improving soil function, farm resilience, and supply-chain integrity.

We believe regenerative agriculture must work in the real world—across diverse soils, climates, operations, and business models. Our role is not to sell a system, but to help build systems that fit where you are and where you’re going.

Our Philosophy

Healthy soils are biological systems, not formulas.

Every farm operates under different constraints—weather, markets, labor, equipment, and risk tolerance. Regenerative success comes from understanding those realities and pairing them with sound science.

We focus on:

Measurement before marketing
Biology before buzzwords
Long-term outcomes over short-term wins
Relationships over transactions

If soil improves but the farmer can’t stay in business, the system fails.

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Meet The Owners

Russell Hedrick

Owner

russell@agsoilregen.com

Russell is a first-generation farmer in the foothills of Hickory, North Carolina, where he farms JRH Grain Farms, LLC. Russell is known as one of the most progressive young farmers in the country. Russell has been a featured producer in Top Producer Magazine, Furrow Magazine, and on RFD TV, Ag PhD, and National No-till Farmer for profitably farming by reducing fertilizer inputs and using soil health practices on cash crops . In 2017 he won the North Carolina Corn Yield contest, the first person to win in the state using regenerative practices. Russell's operation focuses on maximizing profits and direct consumer marketing for all their products, including corn, soybeans, wheat, barley, pastures beef and pork. He is the co-founder of Regen Mills and Heritage Ground with Liz, owner of Soil Regen, LLC, and has partnered with Foothills Distillery producing the first bourbon in North Carolina since prohibition. Russell is also the founder of Farmers Reserve Distillery, a farmer owned and operated distillery using regenerative grains to make the finest bourbons, whiskeys and other liquors in the land.

Liz Haney

Owner

liz.haney@agsoilregen.com

Liz is a soil and ecosystem scientist with experience in soil testing and analyses, carbon and conservation practice modeling, and is the co-developer of the Haney soil health test. Liz’s purpose, drive and passion are helping to improve producer profitability, environmental sustainability, and human health through regenerative practices and soil health. Throughout her career she has developed an expansive network of scientists, thought leaders, consultants, farmers and ranchers within the sustainable agriculture space. Liz loves nothing more than creating community and is skilled at coordinating and conducting educational events, workshops and conferences bringing together today’s leading innovators in regenerative agriculture. Liz is also a co-founder of Regen Mills and Heritage Ground with Russell. Liz is proud to also be a part of farmer owned Farmers Reserve Distillery.

CONSULTING

We focus on bringing real-world applicable solutions to our clients utilizing new and innovative regenerative farming practices and techniques that can be implemented on any operation.

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RESEARCH
AND DESIGN

Design and implementation of product and practice utilization. Optimization of soil health and biomass metrics, as a more holistic way of measuring the productivity of the land. Soil, vegetation and ecosystem analysis.

More Coming Soon

EVENTS AND TRAINING

Organize and facilitate collaborative educational events, training, webinars, and conferences. We have the experience, knowledge, and connections to reach maximum potential with your event. Also available for speaking engagements.

Events

REGENERATIVE VERIFIED

Soil Regen offers a Regenerative VerifiedTM and Regeneratively GrownTM process for products grown on Regeneratively CertifiedTM ground.