About Us

Devoted to American Farmers Regenerating the Land

Soil Regen offers comprehensive regenerative agriculture consulting services, guiding producers, land managers, and owners in implementing conservation and regenerative management practices to improve soil ecology, water quality, and return on investment (ROI). Their nutrient management consulting provides tailored advice for enhancing production efficiency through customized soil and foliar prescriptions. Using advanced assessments such as the Haney Soil Test, they analyze soil health, vegetation, and ecosystem performance, offering multi-year monitoring and specialized tests like PLFA for microbial health insights. Soil Regen also assists with both transitional and long-term farm planning, helping producers move toward sustainable practices. In research and development, they investigate the impact of regenerative agriculture on soil biology, carbon storage, and nutrient cycling. They evaluate agricultural products in regenerative systems through efficiency testing, and they promote knowledge-sharing by organizing educational events, webinars, and training sessions. Soil Regen has also developed Regenerative Verified™ and Regeneratively Grown™ certifications to recognize products grown on regeneratively managed land.

Our Story

It all started with a road trip. After over a year of being isolated due to Covid, we all finally came together again for a soil health tour of the South, Midwest and Great Plains. We went home with the conviction that NOW is the time to really put our passion for regenerative ag and commitment to farmers to work.......together.

Russell and Liz have a diverse skill set that perfectly complements each other. Together we are the #regenrebels, breaking away from the traditional industrial ag and food system. From how to set up a planter, to soil testing, to carbon markets and farmer direct marketing, we have it all. And combined with our team of consultants, our practical knowledge ranges from ranching, row-crop farming to hemp production.

We believe that the foundation of agriculture starts from the ground up with soil/plant interactions. The dynamic biological interactions within the soil provide the key to crop health and profitability. Regenerative Agriculture enhances soil function, leading to soil health and crop resilience. Through education and boots on the ground consulting, the team at Soil Regen can assist you on your journey, from beginning to end.

Meet The Owners

Russell Hedrick

Owner

russell@agsoilregen.com

Russell is a first-generation farmer in the foothills of Hickory, North Carolina, where he farms JRH Grain Farms, LLC. Russell is known as one of the most progressive young farmers in the country. Russell has been a featured producer in Top Producer Magazine, Furrow Magazine, and on RFD TV, Ag PhD, and National No-till Farmer for profitably farming by reducing fertilizer inputs and using soil health practices on cash crops . In 2017 he won the North Carolina Corn Yield contest, the first person to win in the state using regenerative practices. Russell's operation focuses on maximizing profits and direct consumer marketing for all their products, including corn, soybeans, wheat, barley, pastures beef and pork. He is the co-founder of Regen Mills and Heritage Ground with Liz, owner of Soil Regen, LLC, and has partnered with Foothills Distillery producing the first bourbon in North Carolina since prohibition. Russell is also the founder of Farmers Reserve Distillery, a farmer owned and operated distillery using regenerative grains to make the finest bourbons, whiskeys and other liquors in the land.

Liz Haney

Owner

liz.haney@agsoilregen.com

Liz is a soil and ecosystem scientist with experience in soil testing and analyses, carbon and conservation practice modeling, and is the co-developer of the Haney soil health test. Liz’s purpose, drive and passion are helping to improve producer profitability, environmental sustainability, and human health through regenerative practices and soil health. Throughout her career she has developed an expansive network of scientists, thought leaders, consultants, farmers and ranchers within the sustainable agriculture space. Liz loves nothing more than creating community and is skilled at coordinating and conducting educational events, workshops and conferences bringing together today’s leading innovators in regenerative agriculture. Liz is also a co-founder of Regen Mills and Heritage Ground with Russell. Liz is proud to also be a part of farmer owned Farmers Reserve Distillery.

Meet The Team

Jimmy Emmons
Oklahoma

Soil health, grazing, cover crop, and conservation expert. Jimmy is currently the Coordinator for Mentoring at the Oklahoma Conservation Commission and previous Regional Coordinator for FPAC in OK, TX, NM, CO and KS. He and his wife are the owners and operators of Emmons Farms. Jimmy is the Vice-President of No-Till on the Plains.

Michael Thompson
Kansas / Nebraska

Michael farms in Furnas County, NE and Norton County, KS. He is an expert in no-till, cover crops, heritage grain production and grazing in arid climates. His focus on grazing, cover crops and diversity on his farmland has helped to grow his organic matter to 3 percent and keep chemical-resistant weeds at bay. Michael is the President of No-Till on the Plains.

David Brandt
Ohio

The father of regenerative agriculture. David and his family farm in central Ohio's Fairfield County. He began no-till farming in 1971 and has been using cover crops since 1978. He is also growing non-gmo and open pollinated varieties for use in milling farm to consumer products.

Adam Chappell
Arkansas

Adam is a regenerative corn, soybean, rice and cotton farmer in Arkansas. He is a well respected expert on weed suppression through cover crops, improving ROI, and non-GMO crop production.

Seth Watkins
Iowa

Established by his Great Grandfather Shambaugh in 1848 Seth Watkins is the fourth generation of his family to care for Pinhook Farm located near Clarinda, IA. Today, Pinhook Farm is home to a herd of Angus cattle, several hives of honey bees, a small flock of Katahdin sheep, and five laying hens. In addition to caring for livestock, Seth is a TedX Speaker, serves as a United Nations Food Systems Champion, and serves on the Iowa USDA Farm Service Agency State Committee.

CONSULTING

We focus on bringing real-world applicable solutions to our clients utilizing new and innovative regenerative farming practices and techniques that can be implemented on any operation.

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RESEARCH
AND DESIGN

Design and implementation of product and practice utilization. Optimization of soil health and biomass metrics, as a more holistic way of measuring the productivity of the land. Soil, vegetation and ecosystem analysis.

More Coming Soon

EVENTS AND TRAINING

Organize and facilitate collaborative educational events, training, webinars, and conferences. We have the experience, knowledge, and connections to reach maximum potential with your event. Also available for speaking engagements.

Events