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Adam and his brother, Seth, found their way into regenerative practices to help with weed control and to bring them back from the brink of bankruptcy.  Adam and his brother farm grow corn, soybeans, cotton and rice on approximately 8000 acres near Cotton Plant, AR.  Their farm is all no-till and they use diverse cover crops and livestock integration to improve soil health.  Adam and Seth have expanded into additional hi-margin businesses, including cattle, cover crop seed sales, and a rice mill to improve ROI.


Rick Clark is a 5th generation farmer from Williamsport, IN. The main goal on the farm is to build soil health and achieve balance with Mother Nature. Rick has developed and is constantly improving a systematic approach to regenerative farming. He is most proud of incorporating regenerative farming practices with all acres being certified organic. He calls it regenerative organic stewardship with no tillage. He will suppress weeds and build soil health with cover crops and no tillage. Rick also cares deeply about human health, as it is another important driver behind the organic no till style of farming. Rick is building a system that will be viable and profitable for generations to come. 


Russell is a first-generation farmer in the foothills of Hickory, North Carolina, where he farms JRH Grain Farms, LLC. Russell is known as one of the most progressive young farmers in the country. Russell has been a featured producer in Top Producer Magazine, Furrow Magazine, and on RFD TV, Ag PhD, and National No-till Farmer for profitably farming by reducing fertilizer inputs and using soil health practices on cash crops . In 2017 he won the North Carolina Corn Yield contest, the first person to win in the state using regenerative practices.  Russell's operation focuses on maximizing profits and direct consumer marketing for all their products, including corn, soybeans, wheat, barley, pastures beef and pork. He is the founder of Farmer's Reserve Distillery, co-founder of Regen Mills and Heritage Ground, co-owner of Soil Regen, LLC, and has partnered with Foothills Distillery producing the first bourbon in North Carolina since prohibition.


Lance Gunderson founded Regen Ag Lab in 2019 after spending 17 years leading the soil health testing division as the Director of Soil Health and New Test Development at another lab. Regen Ag Lab offers Haney and PLFA tests, as well as soil enzymes, water stable aggregates, water holding capacity, TOC, along with more conventional soil, plant tissue and water analyses. Lance is a renowned expert on the Haney Test and PLFA test (fungal and bacterial test). His experience at reviewing over 100,000 soil health samples gives him unique insight into how soil health results relate to management in regenerative agriculture systems. In 2018, Lance also founded Soil Health Innovations, which offers the SR-1 instrument for measuring soil respiration and consulting services surrounding the Haney Test developed by Dr. Rick Haney.

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Chief Scientific Officer for Regen Ag Lab.  Rick is a former Soil Chemist/Microbiologist and Research Farmer at the USDA-ARS Grassland Soil and Water Research Laboratory in Temple, TX, and creator of the Haney Soil Health Test. Rick grew up farming in Custer County, OK, before he earned his PhD in soil microbial ecology and chemistry from Texas A&M University. Rick has researched soil ecology and soil testing for more than 20 years. Rick was awarded the USDA's 2017 Plains Area and 2017 National Technology Transfer Awards. Rick was also awarded the 2018 USDA REE Under Secretary's award for the Haney Test and the 2018 Secretary of Agriculture Honor Award for the USDA's strategic goal of strengthening the stewardship of private lands through technology and research.



Jimmy is the former Regional Director for USDA’s Farm Production and Conservation (FPAC) for the five-state area of Texas, New Mexico, Colorado, Kansas and Oklahoma.  He owns and manages 2,000 cropland acres and 5,000 rangeland acres in Dewey County, OK. The farm was converted to no-till in 1995, and Jimmy later went a few steps further and adopted crop rotations, cover crops and planned grazing management to decrease soil erosion and increase water infiltration. In 2017, Emmons Farm received the inaugural Oklahoma Leopold Conservation Award Given, the Leopold Conservation Award recognizes extraordinary achievement in voluntary stewardship and management of natural resources. Emmons serves as President of the Oklahoma Association of Conservation Districts and on the board of the Dewey County Conservation District.


Liz is a soil and ecosystem scientist with experience in soil testing and analyses, carbon and conservation practice modeling, and is the co-developer of the Haney soil health test.  Liz’s purpose, drive and passion are helping to improve producer profitability, environmental sustainability, and human health through regenerative practices and soil health.  Throughout her career she has developed an expansive network of scientists, thought leaders, consultants, farmers and ranchers within the sustainable agriculture space. Liz loves nothing more than creating community and is skilled at coordinating and conducting educational events, workshops and conferences bringing together today’s leading innovators in regenerative agriculture.  Liz is also a co-owner of Soil Regen, co-founder of Regen Mills and Heritage Ground. 

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